The Potential of Chinese Property Buyers.
The Chinese buyer is the one making the difference in the global property market as of recent. Today, you can see investors from this country buying whatever is available because they have the ability to. Furthermore, they do not just buy luxury property with its higher return on investment but go for the middle of the price range as well. Everything seems to be within the Chinese buyer’s grasp when it comes to property investment these days and they have the potential for buying much more.
Why the Potential of Chinese Buyers?
The potential is in the fact that the Chinese have more money than ever before to invest. Over the last 15 years the Chinese have seen their wealth rise sharply. It is a new arena for them. Chinese people didn’t have much wealth just a couple of decades ago. However, today there is a force of more than 63 million who have the financial leverage to purchase property across the globe.
The profile of the Chinese buyer today is one of a self-made millionaire. He probably did not inherit his wealth because his parents’ time was before this country’s economic prosperity. Today’s Chinese buyer looks over the horizon from the shores of the mainland with a vision of a better life for his family than he had growing up.
The Outlook of Chinese Buyers.
Property industry analysts are forecasting that China’s mainstream rich will be entering this arena for global property investment over the next five years. Typically in the past the mainstream rich did not have as strong of a representation in the global property market. Those in the market were mostly the ones from China who like to get into investments early—the risk takers. Now it is changing and there will be more and more mainstream rich investing in overseas real estate.
For the sellers of property across the globe, the urgency of building brand recognition cannot be understated. The urgency is supported by the historical numbers with the U.K. having experienced growth of over 500% and Australia over 840% in the last three years. Other countries such as Malaysia, Costa Rica, New Zealand, and France have all experienced a growth surge in this market because of the Chinese property buyer.
Building Your Seller Brand
The Chinese like brands, especially the famous ones no matter if they are western or domestic. Thus, any company that conveys a message of stability, strong market presence, and professionalism will be a candidate among the Chinese buyer’s choices. There may be some language barrier thus property sellers that can communicate in their language through web pages, printed, and other media will stand out more.
While there are many ways for global property sellers to build brand awareness, one of the most effective ways is through the internet. This is especially true with the Chinese who use this as one of the first ways to search for international property. In fact, China has over a half-billion internet users who use online search engines and almost 100 million searching for property listings in any given month.
Chinese property buyers are highly discerning and will look at every detail among their potential property choices before making a decision. The internet allows them to study details of properties in many different countries from a central location. For each country where a property is for sale, Chinese buyers will study their real estate ownership laws, immigration law, education available for their children, and anything else they that is important to them. These buyers will also consult with other members in their family to help in making a decision. They may even use Chinese social media to help them make their decision.
A Chinese buyer may also research your company thoroughly so sharing as much helpful information as possible will give you an edge. Once a buyer from this country has made his decision, you can rest assured that he will contact you and sometimes even from the airport after arrival in your country.